How We Work
at YAAY

Start

This is a visualisation of YAAY’s work process as an imaginative recipe with geometric ingredients. Working steps are explained transparently and are enriched with icons. Feel free to explore the YAAY FLOW methodology and do not hesitate to contact us.

This is a visualisation of YAAY’s work process as an imaginative recipe with geometric ingredients. Working steps are explained transparently and are enriched with icons. Feel free to explore the YAAY FLOW methodology and do not hesitate to contact us.

Start

Transparency is the key element in our work culture. Different perspectives lead to most creative solutions.

Client Briefing

Every good idea starts with a nice cup of coffee.
Together with you we establish a common language, understand the relevant content and capture the challenge.

Project Forming

We seek for the bigger picture. Where are connections, patterns and structures?

Big Picture

How does the reality look like? What are our restricting parameters?

Reality check

How does the reality look like? What are our restricting parameters?

Creation

Let’s get started and get our hands dirty.
saturate
systematize
analyze

Variations & Possibilities

incubate
simplify
ideate

We deliver variation, because reality is often different than vision.

«People don’t know what they want, until you show it to them» – Steve Jobs

compare
densify
illuminate

Creative Loop

The Creative Loop is the place where magic happens. Every project needs its own approach and the right combination of these principles in order to reach the best results. Feel the force of the creative field.

Reflection

Variations & Possibilities

We deliver variation, because reality is often different than vision.

«People don’t know what they want, until you show it to them» – Steve Jobs

Reflection

Doubts are OK, but there is no room for pessimism. «Yes, and…» instead of «No, but…»

Understanding

In creative processes, the understanding of the solution develops from the understanding of the problem..

Decision Criteria

If the solution doesn’t meet our expectations, then we seek a better solution by going back to the loop.

Final Countdown

There is no limit to perfection, but it is important to know when to stop.

Final Product

After hard work it is great to toast!

Party